Meson is a SaaS-based platform for app publishers. Meson offers an equivalent degree of control over in-app monetization to publishers. Meson integrates mediation as a service, allowing app owners to have full visibility over the process of auctioning their apps. The new platform offers developers and app publishers a simple way to manage the in-app monetization process .InMobi Launches
Meson is a unified advertising and content mediation platform powered by AerServ that helps app publishers optimize their ad revenue. The transparent platform offers deep reporting and comprehensive ad formats, including video, native, and playable ads. Meson also supports cross-device measurement, which can help app developers maximize the amount of money they spend on ads. Meson also allows app owners to white label the solution to create a custom, in-house solution.
The new platform also provides in-app header bidding on major mediation platforms, including Amazon’s Transparent Ad Marketplace. Meson offers transparency and control over the bidding process, reducing the risk of first-party information leakage and conflicts of interest. In addition, Meson provides direct access to mediation features and enables advertisers to audit its own mediation process. Furthermore, Meson also allows publishers to access full transparency over their in-app advertising infrastructure and service parameters.
The Meson platform is designed to provide an independent, clean and transparent mediation platform. The transparent, user-friendly interface will reduce the risk of first-party data leakage and working with conflicted players. The platform will also provide users with full transparency of all aspects of the mediation process. In addition, publishers will be able to monitor the cost of advertising and infrastructure while still preserving their person expertise.
Meson is a SaaS platform for app publishers. It doesn’t increase the importance of demand partners. It only provides a platform for publishers to manage their ad campaigns. Meson supports banner and interstitial ad formats and a number of different ad formats. It also offers ad manager support and can track key metrics for advertisers and their apps. It is also free to use and can be used by any number of mobile app developers.
Meson is an independent mobile mediation platform for app publishers. It provides the publisher with a suite of 15 ad networks to connect to in-app monetization. It simplifies the process of app monetization and allows the developer to connect any demand partner they want. Moreover, Meson supports a wide variety of ad formats, including banner and interstitial ads. Meson also facilitates tracking of key metrics, including revenue and user acquisition metrics.
Meson will enable app publishers to select and manage their ad network. Meson will allow publishers to choose which demand partners will bid in the auction, and they can incorporate their own models and set the auction dynamics. Meson will also allow them to connect any ad network and expand the integration. If they need to, Meson can be white labeled to be a standalone solution.
Meson will not launch in release builds. It will not launch on devices with AdMob whitelisted. It will work on devices in the beta phase, and will be priced separately. It will support eleven ad networks. InMobi will not support waterfall bidding. The highest bidder will win the auction. It will also not support ad blockers. Moreover, Meson will not display ads on apps with ad blocks.
Meson is designed to eliminate the need for ad networks to partner with publishers. It will allow app developers to integrate one SDK to connect with several ad networks. Various ad networks will compete for ad slots in a single app. The platform will allow the publisher to have full transparency into the ad and the user experience. It will also streamline the entire process.