In this example, we want to set our level 1 heading to be 4rem, meaning it will be four times our base font size. Responsive sites don’t just change their layout between breakpoints, they are built on flexible grids. A flexible grid means that you don’t need to target every possible device size that there is, and build a pixel perfect layout for it. That approach would be impossible given the vast number of differently-sized devices that exist, and the fact that on desktop at least, people do not always have their browser window maximized. You can add multiple media queries within a stylesheet, tweaking your whole layout or parts of it to best suit the various screen sizes.

With easy-to-use social share buttons, your mobile-ready site will encourage users to share your content, reaching a much wider audience. Responsive web design is essential in creating a positive experience for users. The responsiveness of your website is unequivocally an important factor in improving user experience and avoiding common SEO pitfalls that can hinder your Google rankings.

What makes your website responsive

The points at which a media query is introduced, and the layout changed, are known as breakpoints. Your SEO rankings depend on how user-friendly and fast your mobile website is even as Google continues to stress on mobile-first indexing. If the user leaves your mobile site immediately after entering, it increases your bounce rate and negatively affects the site.

By incorporating responsive web design, companies don’t have to separately invest time and money in a mobile version along with a desktop version. Whether you need to develop, scale, or upgrade, everything gets done in one place, so it’s affordable and less time-consuming. Maintaining websites created by using responsive UI is also less expensive. It has also become much easier to achieve responsive designs with the help of the layout methods you have learned in these lessons.

Is There A Way To Automatically Make Website Responsive?

Responsive images are essential for mobile-friendly design, including sizing and cropping. Smaller screens might require you to crop certain images to retain their impact. For example, creating square versions of landscape images for mobile devices. Google has already proven its commitment to promoting mobile-friendly designs. More than two dozen good and effective responsive web design tutorials are available online for free with step-by-step guides to do it right for newbies.

What makes your website responsive

Smart web design is the one that considers user experience first and projects a rock-solid brand image. Your website is the first point of contact between you and the consumer to build the right perception. In the present times, web design and development have reached a new stage of progress, including video, voice assistant, chatbots, unique micro-interactions, and state of the art AR/VR. But the most important and the most basic factor that needs to be the priority for your business is a mobile-first approach. Google recommends all websites be designed with this strategy as 60% of searches come from mobile. Here are a few paramount reasons to start now if you haven’t already invested in a responsive web design for your product/service.

What Is responsive Web Design?

Therefore the number of columns will change according to how much space there is. The Media Queries Level 3 specification became a Candidate Recommendation in 2009, meaning that it was deemed ready for implementation in browsers. The alternative is to create a fixed width layout, which sets elements to a fixed size in pixels. Designers can use high-fidelity prototypes to improve usability testing and design better customer experiences.

When building or redesigning your site, it’s easy to accidentally create two versions of your website – one mobile and one desktop – which can lead to duplicate content issues. By using a flexible grid, you only need to add in a breakpoint and change the design at the point where the content starts to look bad. For example, if the line lengths become unreadably long as the screen size increases, or a box becomes squashed with two words on each line as it narrows. Media Queries enable the type of layout switch that Cameron Adams had previously explored using JavaScript, using only CSS. Rather than having one layout for all screen sizes, the layout could be changed.

What makes your website responsive

Responsive web design is no longer something designers “should consider,” you must embed it in your standard best practices and workflow. Lookout maintains the same design strategy for its mobile website with a prominent, eye-catching CTA to the company’s lead magnet. Smashing Magazine shows its latest article with relevant metadata, and except.

Css Grid

I am pursuing technical writing as my full-time career and sharing my knowledge through my words. Though social shares don’t directly impact rankings, they do help you grow your audience online. This metric can be an indication of whether your site satisfies the user’s search.

  • It is likely that you will come across websites using this approach in your work, so it is worth understanding it, even though you would not build a modern site using a float-based flexible grid.
  • As this approach to typography shows, you do not need to restrict media queries to only changing the layout of the page.
  • Reducing content creates less clutter making it easier for users to read and digest.
  • And while responsive web design is not necessarily the mechanism by which duplicate content is prevented, it can often help you catch this common pitfall.
  • Whether you need to develop, scale, or upgrade, everything gets done in one place, so it’s affordable and less time-consuming.

The CSS for the .container selector will only be applied if these two things are true. Merge allows you to sync code components to UXPin’s design editor from a repository. Designers can simply drag and drop these fully functioning code components to build user interfaces that look and work like the final website or application. All three of these websites are excellent examples of UI design consistency and prioritizing content as you scale from desktop down to mobile. Each version is scroll-based, uses the same card components with similar header navigation and branding.

The first was the idea of fluid grids, something which was already being explored by Gillenwater, and can be read up on in Marcotte’s article, Fluid Grids . This meant that two separate versions of the site had to be developed and kept up-to-date. If you create a web page containing text and resize the browser window, or display the page on a device with a smaller screen, then the browser will automatically reflow the text to fit the window. Unlike our first two examples, Lookout is a service-based website that wants to onboard new customers.

Users could zoom in and pan around the website to view the bits they were interested in, but it looked bad. You will still see this today if you have the misfortune to come across a site that does not have a responsive design. A responsive web design can be created using various flexbox properties such as flex-direction, flex-flow, flex-wrap, etc along with specifying certain media queries.

Here are three reasons why minimalism is an essential best practice for responsive web design. Try to use SVGs in place of raster graphics, especially What Is a Responsive Web Design And How To Use It for icons and logos. Unlike raster graphics, SVGs alter their resolution based on image paths, not pixels, so they remain the same at any size.

Layouts, images, text blocks, components, everything must all be responsive. The div with the “container” class is being displayed as a flexbox, and has been given certain padding. Moreover, the flex-wrap property is assigned wrap value which means if necessary the images will be wrapped inside the container. CSS Flexbox is a layout model that allows an efficient and dynamic arrangement of elements. This layout is one-dimensional and permits the placement of elements inside a container with equally distributed space.

One of the best ways to learn and stay on top of the latest responsive web design trends is by researching competitors and industry leaders. For example, if you’re designing an eCommerce website, look at how major global brands Nike, Asos, H&M, and others design their stores. These brands spend millions researching and testing best practices, so why not leverage that R&D to your advantage. Responsive web design is essential if you want search engines to index and rank your website. Google’s mobile-first indexing prioritizes responsive websites for mobile search results. Designing a mobile-friendly website is a critical factor for modern website design.

Flexible Grids

Mobile-first design means you start with the smallest screen size and scale to your largest viewport. Designers who start with the largest screen first often have to delete elements or make compromises as they scale down. UX design is about creating the best user experiences; this includes optimizing interfaces to adapt to someone’s device.

Top Reasons Why Company Needs Responsive Web Design

Optimize your page speed for more traffic and conversions on your website. Plus, fantastic usability may encourage users to come back to your website in the future. The reasoning is that if a user is unsatisfied by your content , then they are unlikely to stick around. It’s no secret that Google has moved toward a “mobile-first” approach in recent years.

Discover the SEO benefits of a responsive web design and why it’s so important. This means that we only need to specify the font size for the heading once, rather than set it up for mobile and redefine it in the media queries. The font then gradually increases as you increase the size of the viewport. You can also art direct images used at different sizes, thus providing a different crop or completely different image to different screen sizes. No space is wasted on the mobile version, too–even the whitespace opposite the “headlines” title features weather information, providing extra value to mobile users.


They’re also shopping for products and services, so your website must be mobile optimized to take advantage of these customers. The query above states that when the width of a particular device is 768px or wider then the direction of the layout will change from one-column to two-column layout. A flex container describes the properties of the ancestor element, while, a flex item defines the properties of successor elements. Each of these components makes use of various properties to implement a flexbox.

Responsive Design: Best Practices & Examples

By using code components, engineers have less coding to develop the final website, thus reducing errors and time-to-market. Smashing Magazine’s content remains the same, but the menu icon disappears, revealing the site’s full navigational links. Smashing Magazine also displays content categories for quick access to related content.

The header is simple with the brand’s logo, search icon, and clearly labeled menu to open the navigational drawer. The Guardian is a famous British newspaper with a strong online presence and an excellent example of mobile-first design consistency. Making statements based on opinion; back them up with references or personal experience.

If you are new to web development today you have many more tools at your disposal than in the early days of responsive design. While the historical articles are still useful, modern use of CSS and HTML makes it far easier to create elegant and useful designs, no matter what device your visitor views the site with. A minimalist UI design makes it easier to create consistency across multiple devices and different screen sizes.

Or, acknowledging the smaller size of an image on mobile you might want to show a different image altogether, one which is more easily understood at a small screen size. Using a very simple technique of setting the max-width property to 100%, images would scale down smaller if their containing column became narrower than the image’s intrinsic size, but never grow larger. This enables an image to scale down to fit in a flexibly-sized column, rather than overflow it, but not grow larger and become pixelated if the column becomes wider than the image. Having a responsive website makes it easy for users to engage with your site, thoroughly enjoy your content, and then share it on social media. Many website owners have been slow to adopt responsive web design, despite the slew of published statistics that show responsiveness produces a better user experience.

Why Is Responsive Web Design Important?

Modern layout methods such as Multiple-column layout, Flexbox, and Grid are responsive by default. They all assume that you are trying to create a flexible grid and give you easier ways to do so. This approach will be found in many places across the web today, and it is documented here in the layout section of our Legacy layout methods article. It is likely that you will come across websites using this approach in your work, so it is worth understanding it, even though you would not build a modern site using a float-based flexible grid. The more responsive and professional your website is, the more audience it will attract, even beyond your target demographic.

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